Accor introduced the signing of Grand Mercure Dubai Downtown, the newest addition to its portfolio of premium lodges in partnership with Gulf Lodges Group. The signing ceremony was held throughout the Future Hospitality Summit on 1st October in Dubai.
This settlement marks the rebranding of Gulf Court docket Resort Enterprise Bay because the Grand Mercure Dubai Downtown, a strategic transfer to strengthen the resort’s aggressive place in Dubai’s dynamic hospitality market. Gulf Lodges Group stands as one of the crucial revered and pioneering hospitality firms within the Center East and Africa. With a historical past spanning over 5 a long time, Gulf Lodges Group is synonymous with luxurious, innovation, and repair excellence. The rebranding of Gulf Court docket Resort Enterprise Bay is one other step in Gulf Lodges Group’s mission to uphold its legacy whereas adapting to market calls for and alternatives.
Gulf Lodges Group has been managing the property for a number of years, and with this rebranding, the Group will proceed to handle and oversee the resort’s operations, making certain the identical stage of excellence for which it has turn into famend. The resort will now profit from Accor’s world attain, loyalty, gross sales and distribution platforms, and model recognition, additional enhancing its attraction to each leisure and enterprise vacationers.
Set to open in 2025, the resort brings Grand Mercure’s trendy aptitude and fervour for native tradition to town’s vibrant Downtown and Enterprise Bay areas – strategically positioned close to Dubai Worldwide Airport, monetary and enterprise districts, in addition to key leisure hubs and vacationer points of interest.
That includes a primary location with views over the enduring Burj Khalifa and Dubai Canal, Grand Mercure Dubai Downtown will provide 270 keys comprising 239 rooms and 31 suites starting from normal, deluxe, superior and grand deluxe.
The resort gives views of the Dubai Canal and Downtown skyline, with an outside swimming pool, a devoted child’s pool with a deck, a spa and a health club – delighting holidaymakers, households and enterprise travellers alike. Alongside, the various culinary choices that includes a number of eating places, bars and occasional lounges are set to foster a way of group and attraction to co-workers and exterior guests. Grand Mercure Dubai Downtown additionally presents a 197 sq. metre banqueting house, pre-function space, 4 assembly rooms and a enterprise centre.
As a part of this rebranding, the resort will bear a refurbishment in 2025 to align with Grand Mercure’s model requirements, elevating the visitor expertise and positioning the resort as a high vacation spot for guests to Dubai.
Current on the signing, Duncan O’Rourke, Chief Government Officer Premium, Midscale & Economic system Division Center East, Africa & Asia Pacific for Accor, mentioned: “We’re delighted to announce the signing of the Grand Mercure Dubai Downtown, a venture that cements our continued development within the premium sector. The model has been working for over 20 years and brings one thing distinctive to every vacation spot, and we’re excited to see it come to life in one in all Dubai’s most vibrant districts. The venture additionally marks our rising relationship with Gulf Lodges, a trusted accomplice of Accor within the area”
Becoming a member of O’Rourke on the signing Ahmed Janahi, Group Chief Government Workplace of Gulf Lodges Group, added: “This partnership with Accor is a pure evolution for Gulf Court docket Resort Enterprise Bay. Whereas we’ve got efficiently managed the property for a number of years, rebranding underneath the Grand Mercure title permits us to improve the resort’s standing in Dubai’s aggressive market. The mixture of Gulf Lodges Group’s operational excellence and Accor’s world techniques and loyalty program presents important advantages for our company.”
Grand Mercure Lodges & Resorts appeals to a traveller’s insatiable quest for discovery, providing an immersive expertise that celebrates nationwide tradition and stimulates the senses. Every resort is distinctive and authentically displays its vacation spot by embracing the native lifestyle, infusing age-old traditions with trendy aptitude. Visitors are invited to attach with the vacation spot’s nationwide heritage by way of regionally impressed dishes, beverage ceremonies, wellbeing traditions, and considerate design. The model encompasses over 70 lodges and resorts in 14 nations, providing distinctive cultural sanctuaries that transcend the unusual.
Accor at present operates over 280 properties throughout all manufacturers within the area, in addition to 110+ properties within the pipeline, together with branded residences and immersive resorts.