In July, Ford as soon as once more elevated all-electric automobile gross sales within the U.S., delivering 8,242 items—31% greater than a 12 months in the past. It was the sixth consecutive month of year-over-year progress.
As a result of Ford‘s whole gross sales quantity decreased by 0.8% to 165,621, the EV share improved to five%, in comparison with 3.8% a 12 months in the past. It signifies that 1 in 20 new Ford autos bought in July occurred to be all-electric.
Ford EV gross sales expands
Throughout the first seven months of the 12 months, Ford bought within the U.S. over 52,000 all-electric autos—practically 64% greater than a 12 months earlier. The model’s EV share is larger than the trade common.
It is value noting that Ford’s hybrid automobile gross sales expanded even sooner than EVs, by 47% year-over-year to 16,825, so this section is twice greater.
All three Ford EVs: Ford Mustang Mach-E, Ford F-150 Lightning and Ford E-Transit contributed to the expansion in July. The Mach-E stays the best-selling EV from Ford (4,592 items bought), whereas the Ford F-150 Lightning was the quickest rising (up 82% year-over-year), in huge half resulting from a low base in July 2023 the place it solely moved 1,552 items.
Ford BEV gross sales final month (YOY change):
- Ford Mustang Mach-E: 4,592 (up 17%)
- Ford F-150 Lightning: 2,822 (up 82%)
- Ford E-Transit: 828 (up 5%)
- Whole: 8,242 (up 31%) and 5% share
To this point this 12 months, Ford has bought over 52,000 all-electric autos within the U.S., practically 64% greater than a 12 months in the past. That is about 4.5% of the model’s whole quantity, in comparison with 2.8% a 12 months in the past at this level.
Ford BEV gross sales year-to-date (YOY change):
- Ford Mustang Mach-E: 26,826 (up 49%)
- Ford F-150 Lightning: 18,467 (up 79%)
- Ford E-Transit: 7,129 (up 93%)
- Whole: 52,422 (up 64%) and 4.5% share
For reference, in 2023, Ford bought greater than 72,000 all-electric autos within the U.S., up 18% in comparison with 2022. This was about 3.8% of the model’s whole quantity.
Ford F-150 Lightning
In July, Ford F-150 Lightning gross sales elevated 82% year-over-year to 2,822, however general, the gross sales quantity is secure this 12 months, between 2,090 and three,260 monthly.
August and September’s Lightning gross sales will seemingly even be constructive, however the principle query is how they will do within the fourth quarter. A 12 months in the past, Ford was promoting roughly 4,000 items a month in This autumn.
It is also unclear whether or not the Lightning be capable to defend the title of America’s No. 1 promoting electrical truck in 2024, as the Tesla Cybertruck was thought of #1 in Q2. To this point this 12 months, Ford bought 18,467 electrical pickups within the U.S., up 79% year-over-year.
Ford Mustang Mach-E
Ford Mustang Mach-E gross sales amounted to 4,592 items in July, up 17% year-over-year. It is a end result larger than the seven-month common however with none splash.
Ford reported that the “gross inventory” decreased in July to 16,400 items, in comparison with 18,000 a month in the past, which is a constructive signal.
The decreased stock is partially associated to decreased manufacturing. Mach-E manufacturing in Mexico in July amounted to 4,351 items, down 63% year-over-year. The full end result year-to-date was 27,373, down 53% year-over-year.
If the manufacturing is a lot decrease than in 2023, it’s doable Ford is making an attempt to match manufacturing facility output to gross sales demand.
Ford E-Transit
Gross sales of the Ford E-Transit van elevated 5% year-over-year to 828 items. To this point this 12 months, Ford bought 7,129 items, 93% greater than a 12 months in the past.
Sadly, Ford doesn’t report gross sales of different plug-in fashions, just like the Ford Escape PHEV. Lincoln‘s PHEV gross sales weren’t revealed both.
