LONDON, 9TH OCTOBER 2024 – The strain is on for UK resort operators as new information reveals that short-term rental (STR) enterprise have grown 16 occasions sooner within the final decade, reflecting the altering priorities of travellers in search of experience-led lodging.
In response to the newest ONS figures1 analysed by Property Administration Software program (PMS) specialist RMS Cloud, the STR sector noticed a 90.7% enhance within the variety of companies, rising from 3,780 in 2013 to 7,219 in 2023 (or 3,430 new companies).
In distinction, the variety of resort companies grew by solely 5.6% over the identical interval from 12,385 to 13,080 (an increase of 695 new resort operators).
As staycations surge – with a 3rd of Brits predicted to vacation within the UK this yr2 – travellers overwhelmingly selected environmentally pleasant, experiential journey in lodging that supplied more room, privateness, and sensible facilities.
Out of the 382 UK native authorities, 260 noticed a rise in short-term rental (STR) companies, averaging 13.2 new companies per area. In distinction, solely 154 native authorities skilled progress within the resort sector, with a median of simply 4.6 new resort operators per area.
Moreover, UK campgrounds have seen a notable 35% rise in new websites from 2,495 in 2013 to 3,375 in 2023 (a rise of 880).
RMS Cloud – a Property Administration Software program specialist, utilized by prospects in motels, STRs and campgrounds – is ideally positioned to touch upon these figures, working throughout every of the hospitality verticals globally.
Zen Valli, managing director at RMS Cloud, mentioned: “It’s well-known inside the hospitality business that STR companies have been gaining momentum over the previous few years however many might be shocked at how vital that disparity is when in comparison with motels.
“Whereas that is incredible information for the STR and campground sectors, the strain is now on motels to discover a approach of catering to the shifting calls for of as we speak’s travellers who’re in search of extra genuine experiences. Whether or not that’s providing a extra personalised, contactless service, or leaning in direction of the aparthotel method the place all friends have a kitchen and lounge space for a extra ‘residence from residence’ expertise, motels might be urgently trying to acquire extra of the market share.”
For extra data on RMS Cloud please go to https://www.rmscloud.com/