The next evolution of AI for business: our brand story

Today is an exciting and historic day at DataRobot. As Debanjan shared, it’s time for a new approach to AI. One that is focused on business outcomes. 

With the rapid advances in machine learning and generative AI, you’re likely seeing AI become essential to your strategy and bottom line. It’s more critical than ever to integrate AI into your business to stay competitive. 

This requires an evolution in what we deliver with our enterprise AI suite and how we tell our story at DataRobot — carrying our history of innovation and impact forward in a new way that meets the AI needs of businesses today.

Our mission

At DataRobot, our mission is to deliver AI that maximizes impact and minimizes risk for your business.  

And the way we do that is by focusing on what matters most to you — by making AI work for your business, not making your business work for AI.

We infuse AI into your business. We do this by helping organizations seamlessly integrate AI into their existing processes with an open platform, user-friendly tooling, and high-impact applications. 

We secure your AI outcomes. We do this by enabling organizations to scale AI with confidence using built-in interoperability, governance, and observability capabilities.

We empower your AI teams. We do this by maximizing team impact with AI workflows, built-in collaboration, orchestration, and a rich array of capabilities that unite models, teams, and individual needs. 

Our new look

While our mission is one component of the DataRobot story, how we show up every day is also key to who we are and our brand.  

Today, we unveiled a new visual identity:

Our new logo is made up of building blocks that illustrate many meanings: simplifying AI complexity into actionable insights; weaving and infusing AI into your business; and the coming together of teams, processes, and technology that businesses want and need. 

We’ve also introduced a new palette of bright, fresh colors that represent clarity and match the energy of market momentum and innovation at DataRobot. 

And a new typography system that balances technical innovation and approachability.

Our vision

DataRobot was founded to make AI useful and accessible to businesses in every industry.

For 12 years, we have spent each day working and learning from our customers and industry experts.

As we look ahead, our vision is to make business better with AI.

To our customers and partners, thank you for your partnership. We wouldn’t be here without you, and we’re thrilled to continue innovating together.

To our team, past and present, thank you for the contributions that continue to make DataRobot what it is today.

To learn more about our new approach to AI: 

About the author

Kelly Fiedler

Chief Marketing Officer

As the Chief Marketing Officer at DataRobot, Kelly Fiedler leads global marketing efforts spanning brand and creative, product marketing, communications, demand generation, and marketing operations. Before DataRobot, she redefined go-to-market strategies and drove significant growth as CMO and VP of Marketing (Expel, RSA Security, and Aveksa). Kelly’s experience includes elevating brands and driving value for both publicly traded companies and emerging startups.

Meet Kelly Fiedler