Topic line: Hello [Guest first name], Let’s Make Your Napa Escape Excellent
Despatched: Recurring
Model: The Meritage Resort and Spa
Class: Inspiration
Lodge location: Napa Valley, California (NAM)
Our ideas:
The Meritage Resort and Spa, a property of Pacific Hospitality Group, is nestled within the coronary heart of Napa Valley, providing visitors an unforgettable wine-country expertise. To boost its advertising and marketing efforts, The Meritage Resort and Spa launched a highly-targeted automated marketing campaign centered on heat results in drive direct bookings.
When a lead contacts a reservation agent and reveals curiosity in reserving however doesn’t finalize the reservation, the agent marks the lead as heat. Three days later, an automatic electronic mail is triggered to thank the visitor for his or her curiosity and provide help in making their Napa goals a actuality. This concise electronic mail invitations visitors to affix the resort’s free loyalty program, offering unique perks corresponding to 10% off their keep, a signature welcome cocktail, and extra.
This customized strategy not solely improves effectivity but additionally boosts direct income and fosters visitor loyalty, making the automated marketing campaign a great resolution for The Meritage Resort and Spa. The automated marketing campaign has a conversion price of three%, coming in above the regional common of two.2%.
Open price: 62%
Click on-through price: 10%
Room nights booked: 72