Soy Native Resorts was first established in 2017 in Medellin, Colombia, and it has since expanded its attain to Mexico and Costa Rica. The crew’s predominant purpose is to supply nice experiences to their prospects to allow them to benefit from the metropolis like locals – by recommending the most effective landmarks, sharing helpful ideas and welcoming them to occasions. They need visitors to really feel like they’re dwelling away from dwelling, making a particular connection between them and the vacation spot, and a singular environment that retains them coming again. The group hosts each nationwide and worldwide travellers in search of genuine, stress-free, experiences.
We spoke with Juan Sebastián Jiménez Sánchez, Chief of Worldwide Openings and Bookings, in regards to the model’s journey with SiteMinder’s platform.
Challenges earlier than tech upgrades
After they began again in 2017, Juan was the Reserving Division Supervisor.
“We relied on two OTAs and managed all of our channels manually”, he defined.
Whereas in search of for options that would assist management distribution, he tried many choices with out numerous success. One of many predominant points was none of those platforms had an built-in channel supervisor which may assure a seamless reference to the group’s property administration system (PMS).
“We have been all the time struggling to get a steady connection and it turned very irritating. After we got here throughout SiteMinder, it was like discovering mild on the finish of the tunnel.”
Taking direct bookings was additionally an issue, for the reason that crew was not in a position to join the property’s web site to their channel supervisor, which led to visitor dissatisfaction. After they selected to implement SiteMinder’s channel supervisor, there was fast enchancment.
Extra income, much less work
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Reaching targets with superior options
Soy Native has 16 accommodations, so agility in operation and optimisation is important. To have the ability to cowl all wants in a single platform with SiteMinder, has been a sport changer. Because of SiteMinder, the group now saves treasured time which could be invested into nurturing enterprise relationships and providing the very best expertise to prospects.
SiteMinder has supplied the crew with extra time, elevated income and peace of thoughts. They know counting on high-performing know-how is important to realize visitor satisfaction.
“We’ve seen a 98% spike in direct bookings in Mexico Metropolis due to SiteMinder, and we’ve additionally grown by 105% at Puerto Vallarta with Demand Plus.”
Slicing prices to spice up the underside line
Juan and Soy Native managed to cut back prices by round 60%, with a selected discount coming from eliminating the extra effort of managing bookings manually. This has allowed them to concentrate on boosting their gross sales and securing extra stays.
“It’s not solely that we’ve seen a lower within the time we have been spending —it has genuinely remodeled our enterprise. What would often take 8 hours for our employees is now a totally completely different expertise due to SiteMinder’s platform.”
Soy Native Resorts has really discovered a strategic companion in SiteMinder that has remodeled its operations and improved buyer expertise.
Thanks Juan, in your valued suggestions, and we want Soy Native all the most effective sooner or later!