Austin Pets Alive! is honored and grateful to be thought-about one among Austin’s favourite nonprofits and past that, to obtain outreach from firms in Austin who wish to flip their love and appreciation of APA!’s work right into a service-oriented reward. Search Laboratory is simply such an organization.
In early 2023, the corporate reached out to our Advertising and marketing staff sharing that APA! was voted as Search Laboratory’s “charity of the 12 months,” which means our group would turn out to be their “pet” nonprofit to assist in no matter manner made probably the most sense to us. As a nonprofit, that’s thrilling! We take delight in holding a excessive rating on Charity Navigator, with a portion of that rating coming from how a lot of our bucks raised goes instantly again into our programming (74% — above trade normal!) The way in which our groups make the most of volunteer assist and generosity of firms like Search Laboratories is an enormous a part of making certain each greenback is spent responsibly.
To kick issues off on the proper “paw”, Search Laboratory pledged $10,000 value of their time and abilities to assist APA! with our digital advertising and marketing targets. They’ve labored carefully with our staff members to share trade finest practices for social media promoting, web site, content material, and on-line PR, offering each information and donating hours to create content material. Our groups have additionally labored collectively to streamline processes permitting us to trace outcomes showcasing how our advertising and marketing efforts are instantly linked to incoming donations!
Search Laboratory is an authorized B-Company which suggests they’re severe about social duty and taking good care of the atmosphere. From worker happiness to giving again to the neighborhood, they imagine in doing issues proper and we’ve witnessed that and benefited from it, first-hand! This firm is a part of a neighborhood of companies that care about making a constructive impression, and being a B Corp means they will stand behind a model that their staff, purchasers, and companions could be happy with.
At APA!, we regularly say that we do quite a bit with slightly and on this case, that implies that our little advertising and marketing staff has been in a position to fly increased up to now 12 months due to quite a lot of assist from our associates at Search Laboratory!