SAS and Scandic Motels Crew As much as Supply Enhanced Advantages to Loyalty Program Members

Scandic and SAS, two vital gamers within the Nordic journey business, have fashioned a strategic partnership to offer unique advantages to their loyalty program members, set to roll out within the first quarter of 2025.

The partnership, titled “Pals with Advantages,” intends to supply enticing and aggressive advantages to prospects by shared touchpoints. It hopes to create extra personalised and seamless journey and lodge experiences for the over 11 million members within the two main loyalty packages.

The partnership’s preliminary stage includes enabling standing matching between Scandic Pals and EuroBonus and facilitating straightforward level conversion between the packages. These advantages will likely be launched within the first quarter of 2025, with extra to be launched later within the 12 months.

Jens Mathiesen, President and CEO of Scandic Motels Group, expressed anticipation for the partnership, stating that it’ll create sturdy incentives for patrons to decide on Scandic and SAS for his or her journey wants. Equally, Anko van der Werff, President and CEO of SAS, highlighted the distinctive providing that the partnership will present to reinforce the journey expertise for his or her EuroBonus members.

Within the fall of 2024, Scandic launched a brand new model of its loyalty program, Scandic Pals, to reinforce its business providing, construct loyalty, and provide extra related experiences. The partnership with SAS aligns with the continued improvement of Scandic Pals as a standalone loyalty program designed to create added worth for members of each firms’ loyalty packages over time.

Scandic is the most important lodge firm within the Nordic international locations, with roughly 280 accommodations and 58,000 lodge rooms in operation and below improvement at greater than 130 locations. SAS is a significant airline working in the identical area.