COLUMBUS, Ohio—Rockbridge celebrated its twenty fifth yr in enterprise and launched an up to date expression of its model language and visible identification. Rockbridge started in 1999 with 4 companions who led the corporate in changing into a nationwide platform for lodge investments constructed on trade relations, cycle-tested methods, and final result consistency.
Since Jim Merkel was appointed CEO in 2008, the corporate has developed into the vertically built-in hospitality-centered funding agency it’s at present. Over the previous 15 years, the corporate has expanded its capabilities and refined its method to ship outcomes and worth to buyers, companions, and the communities it serves.
“It has grow to be clear that to ship excellent outcomes and entice the perfect expertise, we would have liked a brand new expression of our model. One which precisely displays who we’ve grow to be and the values that proceed to information us,” stated Merkel.
On the cornerstone of the trouble lies the corporate’s newly articulated foundational language: “We’re steadfast optimists. We imagine we are able to, and will, make the world higher. We relentlessly pursue excellence in every little thing we do. We domesticate worth in every little thing we contact. We’re a hospitality-centered funding agency designed to counterpoint life.”
“Our intention is to higher align how our model language and visible identification is expressed with our goal and mission so that everyone, new and outdated, is aware of the place we’re going,” stated Merkel.
The following 25 years are prefaced by the newly refined model and the corporate’s observe document: Rockbridge has 307 actual property and hospitality investments in 39 states value over $11 billion in complete capitalization and $4.3 billion in belongings below administration.