Up to date 7/8/24: Corrected headline, first, and second paragraphs for accuracy after Rivian clarified to us that these had been all YouTube adverts.
Rivian has launched what seems to be an early advert for the refreshed R1T and R1S, as noticed over the weekend by some viewers.
Forward of the Method 1 British Grand Prix on Sunday morning, X consumer AdamUCF noticed the Rivian commercial on YouTube TV, highlighting a handful of photographs of the just lately refreshed R1S SUV and R1T pickup. Different customers within the thread famous that that they had additionally seen the advert on YouTube. Some additionally criticized the advert for being pretty simplistic, not displaying a lot of the automobiles, and being an excessive amount of like a conventional car advert.
Simply noticed a @Rivian TV advert within the runup to the F1 British Grand Prix. Fairly positive that is Rivian’s first TV advert@RivianTrackr @Hilbe @RivianUpdates pic.twitter.com/8v495E7JC1
— Adam (@adamUCF) July 7, 2024
Whereas Rivian has shared just a few different commercials up to now, the corporate has had a somewhat conservative strategy to adverts, doing only some right here and there. Not not like Tesla’s promoting strategy, Rivian appears to have been ramping up promoting efforts over the past a number of months.
Rivian launched the next-generation variations of the R1T and R1S final month, that includes the addition of a quad-motor variant, and quite a few design simplifications that make them cheaper to construct.
The electrical car (EV) maker additionally debuted its Autonomy Platform alongside the launch, set to be developed in-house.
A number of weeks in the past, Volkswagen additionally introduced a $5 billion funding into Rivian, and the automakers plan to collaborate on software program for upcoming EV platforms.
Rivian additionally unveiled its upcoming R2 platform in March, set to be a barely smaller model of the present R1 line. The automaker additionally went on to shock viewers by unveiling the R3 platform, introducing a budget-friendly compact EV to the corporate’s repertoire in just a few years.
Rivian denies report alleging that R2 could also be produced at Volkswagen’s South Carolina plant
What are your ideas? Let me know at [email protected], discover me on X at @zacharyvisconti, or ship us ideas at [email protected].