The model
With properties in Texas, California, Kentucky, and Mexico, Bunkhouse has a repute for constructing memorable experiences that provide greater than only a good evening’s sleep and a fantastic cup of espresso. Ardour for design, tireless consideration to element, and a dedication to creating genuine tradition have earned its properties a particular place within the hearts and minds of those that go to.
The problem
Bunkhouse, famend for his or her distinctive mix of hospitality and elegance, confronted a crucial problem of their advertising and marketing technique: the battle to successfully seize and leverage visitor knowledge. Regardless of their dedication to offering personalised experiences, their electronic mail advertising and marketing efforts fell quick as a result of incapacity to section their viewers successfully. This limitation hindered their potential to tailor messages to particular person preferences and led to missed alternatives for focused engagement. Recognizing the necessity for an answer that would empower them to harness the total potential of their visitor knowledge, Bunkhouse turned to Revinate Advertising for a transformative resolution.
The answer
With Revinate Advertising, Bunkhouse has skilled exceptional good points in very aggressive resort markets, comparable to Austin and San Francisco. By leveraging the options segmentation capabilities, advertising and marketing managers at each the property and company ranges now have the ability to exactly goal completely different viewers segments, comparable to locals, teams, and enterprise vacationers, with tailor-made affords and communications.
For instance, a “Tag Sale” electronic mail marketing campaign (featured proper) was focused to Austin locals and promoted a pop-up sale within the property’s parking zone, that includes furnishings, decor, and extra. The marketing campaign obtained a 55% open price and drove greater than 41 room nights ($11K). The model additionally develops and sends month-to-month newsletters to its extremely engaged database. The March e-newsletter obtained a 2% click-through price and drove greater than $225K (575 room nights).
Along with one-time promotions, the advertising and marketing crew leverages Revinate’s automation options to have interaction with visitors on the proper second within the visitor journey. For instance, seven days earlier than arrival, visitors obtain a pre-arrival electronic mail with details about their keep that will get visitors began on the suitable foot. The pre-arrival electronic mail at Resort Magdalena receives an 84% open price and 15% click-through price.
With the flexibility to focus on particular audiences, the model can foster deeper connections with its numerous clientele. Furthermore, the benefit of customizing electronic mail templates inside Revinate ensures every communication feels uniquely crafted whereas sustaining strict adherence to the Bunkhouse model identification. This personal touch units them aside from rivals whose emails might seem generic or templated. Because of this, Bunkhouse stands out out there, delivering impactful campaigns that resonate with their viewers and drive enterprise success.
The outcomes
Because of Revinate, Bunkhouse has achieved these outcomes throughout the portfolio:
- Lifetime income: $6.1M
- Common room income: $30K per marketing campaign
- Electronic mail well being: 79%