Grupo Premium – Buyer Success

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Grupo Premium – Buyer Success


Staying on the forefront of the resort business is simply doable with a mix of excessive requirements, employees engagement and cutting-edge expertise.

That is what Estefanía Muñoz, Director of Málaga Premium Resort, and Álvaro Belber, its Income Supervisor, have firmly believed because the founding of Grupo Premium greater than 10 years in the past.

What began as a hostel in a main location in Malaga metropolis, Spain, is now a resort group with t​wo accommodations and t​wo vacation rental buildings, encompassing 232 beds. Along with this, a number of eating places are in operation across the metropolis centre.

Grupo Premium

Altering with the instances

The COVID pandemic introduced change to their enterprise mannequin which, along with the fixed progress of the group, meant that they wanted to optimise the interior operations of every lodging, and the time spent on it.

Based on Álvaro, “Our distribution technique has all the time been primarily based on a reasonably managed and wholesome channel combine to keep away from disparities.”

“Over time, and considering market fluctuations and new laws, we realised that it was time to contemplate new choices to optimise the profitability and productiveness of our distribution technique. To do that, we wanted software program that was versatile sufficient to deal with the range of our enterprise.”

After a quick seek for a brand new expertise associate, Estefanía and Álvaro requested a demo of SiteMinder’s resort software program.

“We determined to implement SiteMinder as a result of it’s the best option indisputably: it’s intuitive, quick and straightforward to make use of, and it permits us to ship our pricing and distribution technique extra effectively.” 

“We’re continuously rising, and we now have plans to open extra areas. Understanding that we will adapt the instrument to our altering wants offers us nice peace of thoughts.”

Extra income, much less work

What in the event you may streamline your distribution and enhance your resort’s income whereas additionally lowering your workload? Our sensible resort platform helps you do precisely that.

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Improved operational effectivity is important for growth plans

Estefanía and Álvaro instructed us that “since we carried out SiteMinder, we now have seen an excessive amount of enchancment when we have to apply modifications in our charges and minimal keep necessities, which now we will do seamlessly and far simpler. That is key to enhancing productiveness and profitability for a income supervisor.”

“This enables us to be extra productive and to have extra time to spend money on analysing information and making faster selections, which interprets right into a long run improve in bookings”.

SiteMinder: A expertise associate for the longer term

Specializing in his expertise utilizing SiteMinder’s platform, Álvaro highlights that he was stunned by the pace and ease with which he carried out the channel supervisor.

“The implementation was very simple as a result of the instrument is intuitive, and the help workforce was very useful. From the start, the method was seamless and efficient. At any time when we wanted one thing, we solely wanted to contact customer support. They’re all the time accessible to assist us remedy any points.”

After SiteMinder’s channel supervisor was arrange for the group’s 4 properties, the workforce seen a direct change within the effectivity of their operations.

“One of many options that we worth probably the most from SiteMinder’s channel supervisor is the majority updates”, talked about Álvaro. “It makes managing the provision, charges, minimal stays and resells a lot simpler. Additionally getting access to all the channels for all of the properties from one place saves us hours of handbook work.”

When requested about Grupo Premium’s future plans, Estefanía and Álvaro stated that they’re already engaged on opening new properties. 

“For us, SiteMinder is a strategic associate for our enterprise, and it’s key for our growth plans. Additionally, because of the various integrations accessible, we all know we gained’t have any points connecting our channel supervisor with every other expertise that we’d like now or sooner or later”.

Thanks Estefanía and Álvaro on your time and wonderful suggestions! We want you all the perfect sooner or later.