Sydney, Australia – Groupon, Inc. (GRPN), a market the place prospects uncover new experiences and providers day by day, has in the present day joined forces with SiteMinder, the identify behind the one software program platform that unlocks the complete income potential of motels. The collaboration integrates SiteMinder’s platform answer into Groupon’s, streamlining pricing and distribution processes whereas introducing new choices for hoteliers and prospects.
Groupon-SiteMinder collaboration: enhancing the journey panorama
The mixing of SiteMinder’s platform into Groupon’s journey ecosystem marks a major step, establishing {the marketplace} as a seamless and low-friction incremental distribution channel for hoteliers.
Brian Heyel, International Head of Journey at Groupon, explains, “The synergy between Groupon and SiteMinder underscores our dedication to supporting hoteliers. Past simplifying pricing and distribution, it extends their attain, offering the flexibleness wanted in a dynamic market. This collaboration displays our dedication to creating and curating the very best provide for our prospects whereas supporting our valued companions within the hospitality sector.”
James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder, highlights how integrating SiteMinder’s platform with Groupon’s can drive income development for motels.
“On the coronary heart of this collaboration is a shared objective to open extra doorways for motels, giving them wider entry to a broader vary of visitors as worldwide journey accelerates,” says Bishop. “By partnering with Groupon, we’re offering our prospects the chance to characteristic on a rising platform the place extra visitors at the moment are looking for stays. This aligns with SiteMinder’s imaginative and prescient to create alternatives for motels to maximise their income and discover larger success in an ever-dynamic journey panorama.”
Empowering hoteliers, enriching buyer experiences
The strategic partnership highlights advantages for each hoteliers and their visitors. Groupon’s integration with SiteMinder reduces friction in interactions with hoteliers, facilitating higher offers. This, in flip, grants resort visitors entry to a various vary of properties and locations, all inside a streamlined reserving course of.
Bishop provides, “Importantly, past the seamless integration this partnership brings, our collaboration with Groupon caters to the evolving preferences of in the present day’s traveller. We’ve seen in SiteMinder’s Altering Traveller Report that whereas nearly 60% of travellers globally need to journey ‘extra’ within the subsequent 12 months, they are going to now be scouting for rooms in another way, with 1-in-5 looking for out packaged offers. Moreover, travellers are prioritising stays that permit them to create memorable moments. By integrating with Groupon, we’re enabling our motels to attach their visitors to unique, experience-driven affords, designed to ship them the elevated keep they now crave.”
“The mixing of SiteMinder’s highly effective answer represents a pivotal second in Groupon’s transformative journey, providing prospects expanded selections for motels. This reinforces our dedication to personalised and environment friendly providers, enabling efficient capability administration and dynamic pricing optimization throughout gross sales peaks” shared Brian Heyel, International Head of Journey at Groupon.
International integration*: developments in know-how
SiteMinder is the primary resort distribution answer to be rolled out globally by Groupon, the collaboration marking a strategic initiative to raise business requirements and foster innovation for enhanced journey experiences. Groupon, guided by a complete transformation plan, goals to develop into a dynamic market the place prospects uncover new day by day experiences, empowering native companies. With round 17 million energetic prospects, Groupon is devoted to enhancing the underserved native experiences and providers market, contributing to a dynamic and affluent ecosystem.
*SiteMinder will likely be obtainable for hoteliers in all 13 Groupon markets, apart from the United Arab Emirates (UAE).
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About Groupon
Groupon (NASDAQ: GRPN) is a market the place prospects uncover new experiences and providers day by day and native companies thrive. To search out out extra about Groupon, please go to press.groupon.com. enterprise house owners can discover extra data at groupon.com/service provider.
About SiteMinder
SiteMinder Restricted (ASX:SDR) is the identify behind SiteMinder, the one software program platform that unlocks the complete income potential of motels, and Little Hotelier, an all-in-one resort administration software program that makes the lives of small lodging suppliers simpler. The worldwide firm is headquartered in Sydney with workplaces in Bangalore, Bangkok, Barcelona, Berlin, Dallas, Galway, London and Manila. By way of its know-how and the most important accomplice ecosystem within the international resort business, SiteMinder generates greater than 115 million reservations value over US$45 billion in income for its resort prospects every year.