AUSTIN, Texas—Cendyn’s Gross sales Intelligence platform, beforehand often known as Knowland, shared its month-to-month information findings for hoteliers to realize perception into the highest areas chosen by as we speak’s assembly planners. Cendyn reviews that Las Vegas, Nevada, ranked first within the high 25 markets with 34.2 p.c year-over-year (YOY) development, positioning it within the high 5 markets for eight consecutive months; nonetheless, Chattanooga, Tennessee, ranked within the high 5 secondary markets for the primary time, coming in second with 62.7 p.c assembly quantity development. Louisville, Kentucky, headed up secondary markets with 80.4 p.c YOY development.
Chattanooga particularly skilled a excessive enhance by internet hosting medium-sized authorities occasions (together with Tennessee Valley Authority—an electrical utility, and Southern States Power), bringing it into the highest 5 secondary markets for the primary time this 12 months behind Louisville, Kentucky.
- Main high 25 markets by YOY development in occasion quantity: Las Vegas, Nevada, topped the record with 34.2 p.c occasion quantity development in September, averaging 5,596 sq. ft and 209 attendees, pushed by weddings (10 p.c of occasion quantity) and expertise occasions similar to Oracle SuiteWorld, the biggest annual gathering of the Oracle NetSuite person neighborhood. Anaheim, California, got here in second, internet hosting training, nationwide associations, and weddings. For the highest 25 markets, the typical area used elevated to three,856, with a mean attendee rely of 130.
- Las Vegas, Nevada (up 34.2 p.c): Wedding ceremony, expertise, coaching/training, nationwide affiliation, manufacturing.
- Anaheim-Santa Ana, California (up 23.2 p.c): Schooling, nationwide affiliation, wedding ceremony, healthcare, consulting.
- Orlando, Florida (up 22.9 p.c): Nationwide affiliation, expertise, healthcare, coaching/training, charity/nonprofit/social companies.
- New York, New York (up 21 p.c): Worldwide authorities, monetary/banking, charity/nonprofit/social companies, nationwide affiliation, journey.
- Dallas, Texas (up 18.6 p.c): Healthcare, expertise, consulting, monetary/banking, training.
- Prime 5 secondary markets by YOY development in occasion quantity: Louisville, Kentucky, led in secondary markets, with quantity growing 80.4 p.c, that includes occasions such because the Danny Wimmer Presents music competition “Final Fan” promotion and the College of Louisville’s volleyball and soccer groups. Healthcare was the main business driver for secondary markets total. The typical area used was 3,850 sq. ft, and the typical attendee rely was 127. The 5 high-growth secondary markets and high industries have been:
- Louisville, Kentucky (80.4 p.c): Nationwide affiliation
- Chattanooga, Tennessee (62.7 p.c): State authorities
- Florida Panhandle (57.1 p.c): Charity/nonprofit/social companies
- Norfolk-Virginia Seaside, Virginia (55.2 p.c): Wedding ceremony
- Colorado Springs, Colorado (51.5 p.c): Nationwide affiliation