Accor Introduces Handwritten Assortment Model to Saudi Arabia.

The signing of the Handwritten Assortment Al Baha mission happened on the Future Hospitality Summit in Dubai, marking an settlement between Accor and Al Hilali Buying and selling and Contracting Firm. The occasion was attended by Duncan O’Rourke, Chief Govt Officer of Accor’s Premium, Midscale & Financial system Division within the Center East, Africa & Asia Pacific, and Mr. Mansoor Abdullah Hussein Al Hilali, Founder & Chairman of Al Hilali Buying and selling and Contracting Firm.

Scheduled to debut in 2027, the Handwritten Assortment Al Baha will be located on the outskirts of Al Baha Metropolis, in a shocking mountainous panorama overlooking the Crimson Beach. Perched on a clifftop above a 1,100-meter-deep valley, the lodge will characteristic 148 rooms, three distinctive meals and beverage ideas, banquet amenities, and a ballroom.

Every Handwritten Assortment property is greater than a spot to remain; it is a sociable and curated house embodying the essence of fashionable and inviting houses, welcoming company to forge real connections with fellow company and passionate hosts.

Standing as a beacon of individuality, Handwritten Assortment’s properties welcome company right into a world of appeal and character the place the distinctive character of every vacation spot shines via in each element. Designed for ‘Human Connectors’ – travellers who wish to really immerse themselves of their environment – Handwritten Assortment has a rising portfolio of 15+ properties working and 25+ extra addresses presently underneath improvement.

This October, the model will open its first tackle within the Center East area.  Positioned in Istanbul’s Historic Peninsula, simply moments from majestic Sultanahmet Sq., awe-inspiring Blue Mosque and bustling Grand Bazaar, Levni Istanbul Lodge – Handwritten Assortment Türkiye is ready to captivate guests with its Artwork Deco design and 72 fantastically furnished rooms. Levni Istanbul Lodge – Handwritten Assortment attracts its design inspiration from the wealthy heritage of the Ottoman Empire, notably the creative brilliance of the “Tulip Period” (Lale Devri). Working carefully with native artists, the lodge celebrates the works of Abdulcelil Levni, a distinguished Ottoman painter, identified for his beautiful miniatures. His vibrant interpretations of Ottoman life are echoed all through the lodge’s inside, mixing conventional motifs with fashionable class, creating an immersive cultural expertise for company. Levni Istanbul Lodge – Handwritten Assortment displays the opulence of the “Tulip Period” not solely via design but additionally within the sensory expertise of the lodge’s shared areas. The perfume, fastidiously chosen music, and workers apparel all evoke the class of the Ottoman Empire’s most creative interval. Company are welcomed with conventional Ottoman Sherbet and Basil Sherbet, a refreshing nod to the previous.

Different properties opening throughout the area embrace Lodge Andalucia Maputo – Handwritten Assortment, set to open in 2026, positioned within the coronary heart of Mozambique’s vibrant capital metropolis. The boutique lodge is an establishment, born as Lodge Andalucia within the Portuguese colonial interval and opened in 1946. Following renovation, the property will open underneath the Handwritten flag, with up to date design from the brutalist structure and interiors solid with native supplies.

Introducing the brand new model to the area, Camil Yazbeck World Chief Growth Officer, Premium, Midscale & Financial system manufacturers, Accor, mentioned: “We designed Handwritten Assortment to help the rising variety of unbiased motels within the midscale phase who’re eager to leverage the highly effective advantages of a number one world lodge group, whereas retaining the distinctive character they’ve curated. We’re more than happy with the extraordinarily optimistic response to Handwritten Assortment from house owners and companions in our first yr, and we look ahead to exploring many extra new alternatives for Handwritten Assortment globally.”

Paul Stevens, Accor’s Chief Working Officer, Premium, Midscale & Financial system manufacturers for Center East and Africa, added: “The launch of Handwritten Assortment showcases Accor’s dedication to progress throughout the assortment and boutique segments, an thrilling market within the business which permits for extra distinctive and personalised experiences. Travellers are more and more looking for genuine stays and a deeper reference to the locale, which Handwritten Assortment units out to embrace. We look ahead to seeing the model proceed to develop throughout the area, uncovering private tales and creating personalised stays and reminiscences.”