The model
Positioned on the tropical Vietnamese island of Phu Quoc, InterContinental Phu Quoc Lengthy Seashore Resort gives unparalleled luxurious that blends a glamorous tropical getaway with genuine Vietnamese appeal. Set towards the breathtaking backdrop of the Azure Ocean and jungle hills, the resort gives 459 elegant suites and villas, six distinct and revolutionary eating choices, an award-winning HARNN Heritage Spa, and world-class occasion services.
The problem
Earlier than Revinate Advertising and marketing, InterContinental Phu Quoc Lengthy Seashore Resort relied primarily on pre-arrival and post-stay emails, and a month-to-month e-newsletter for visitor communication. Nevertheless, the resort acknowledged the necessity to present well timed and customized data all through the whole visitor journey – from sparking curiosity to providing a heat welcome, fostering loyalty, and turning friends into advocates. And not using a system to automate and tailor e mail communications, assembly the rising expectation for customized and real-time interactions turned more and more tough. To raise visitor experiences, incease direct bookings, and achieve a aggressive edge, InterContinental Phu Quoc Lengthy Seashore Resort sought a complete advertising and marketing answer that might streamline communication efforts.
The answer
InterContinental Phu Quoc Lengthy Seashore Resort chosen Revinate Advertising and marketing as its resort visitor database and e mail advertising and marketing answer after Revinate efficiently handed a rigorous safety evaluation required by the property. Following a brief implementation interval to combine Revinate Advertising and marketing with Opera PMS, the resort was prepared to rework its visitor advertising and marketing and ship customized communications that enhanced the general visitor expertise.
With Revinate’s highly effective automation and segmentation options, the resort now sends well timed campaigns that present friends with important data all through their reserving journey. This consists of pre-arrival emails with useful ideas, welcome messages upon arrival, which get a mean 52% open fee and eight.3% click-through fee, and post-stay follow-ups to encourage retention.
The resort leverages one-time campaigns to share native cultural experiences and family-friendly actions, which friends worth. For instance, the April Publication (featured proper) drove ₫3,582,303,755 ($141K) in room income and 662 room nights. Vinh shares, “Thanks to varied filtering choices, we will craft focused follow-up content material that avoids spamming friends who’ve already made a brand new reserving. With Revinate Advertising and marketing, we will repeatedly present custom-made content material selling numerous gives and seasonal experiences.”
The outcomes
In lower than six months, Revinate Advertising and marketing has enabled InterContinental Phu Quoc Lengthy Seashore Resort to craft significant visitor experiences, enhance visitor loyalty and advocacy, and strengthen its aggressive place out there. The worth of utilizing Revinate Advertising and marketing is obvious within the vital enhancements in key marketing campaign metrics akin to open charges, room nights booked, and income generated.
Some efficiency highlights embrace:
- Lifetime income: ₫10,891,316,427 ($446K) inside 6 months
- Common room income per marketing campaign: ₫1,091,502,967 ($45K)