DALLAS, Texas—New information from Motel 6 and Studio 6 reveals that just about eight in 10 U.S. vacationers who will drive to their summer season journey vacation spot stated that driving makes the expertise extra gratifying (77 %). The research, which surveyed 2,000 U.S. vacationers with summer season leisure plans, additionally discovered that vacationers agree there’s a distinction between a “journey” and a “trip” (80 %).
“There’s nothing higher than cruising on the freeway with the home windows down, solar shining, and music taking part in, particularly whenever you’re surrounded by your family members—even these on 4 legs,” stated Julie Arrowsmith, president and CEO of G6 Hospitality, mother or father firm of Motel 6 and Studio 6.
Strategies of transportation are various this summer season; most intend to drive to at the least one vacation spot (60 %), whereas others will fly (55 %) or experience the prepare (8 %). On the street, many admit to taking over traditional roles such because the “rest reminder” (23 %), “journey coordinator” (28 %), “actions and tour information” (22 %), and “backseat driver” (10 %). Though the holiday journey may be an journey, arriving on the lodge or vacation spot is the highest indicator to vacationers that they’re formally on trip (59 %).
Virtually 9 in 10 (87 %) of these with summer season leisure plans say that price and finances will affect their journey. This may increasingly even be why low cost applications whereas touring are extra necessary now than in earlier years (79 %, a rise of 13 % since 2023).
With a wide range of lodging choices to select from, most will keep at a lodge (61 %), adopted by rental houses (27 %) and staying at a member of the family’s house (22 %). When staying in a lodge, most vacationers admit to not unpacking and maintaining their objects of their baggage (57 %), although many nonetheless use the dresser (34 %) or closet (47 %).
Holidays look totally different for everybody, and over half (53 %) outlined “trip” as journey for rest. Others really feel {that a} “journey” is outlined as journey for a objective (32 %), similar to an occasion, or as merely getting out of their hometown (30 %). Vacationers wish to chill out and unplug this summer season (59 %), so it’s no shock that just about half will attend a household or pal reunion (48 %), and over one-third will discover a brand new metropolis (36 %). When contemplating the timing of their journey, solely 9 % consider vacation weekends are the best time to journey, whereas over two-fifths (43 %) take pleasure in a mixture of vacation and off-holiday weekends.