The Beautique Hotels is a group based in Lisbon, Portugal, combining beauty with the boutique hotel experience to create unique journeys for guests who visit one of the four properties within the portfolio.
- Figueira embodies the beauty of the fig tree, with interior design inspired by its leaves and ripe fruit.
- WC invites guests to unplug, refresh, and bask in comfort and cleanliness.
- Madalena is a ‘tribute to the feminine universe’.
- Dos Reis allows guests to live like kings, combining history with contemporary design.
Whatever choice they make, guests will be in for a magical and memorable stay.
“All our hotels are in a prime location, exhibit exceptional customer care, and provide the utmost comfort to guests,” said João Tavares, Sales and Marketing Manager.
“We believe ‘the beautique experience’ sets us apart from the competition. It quickly becomes a central part of the traveller’s perception of the destination and sets the bar for all the remaining experiences they will have in the city.”
Errors and overbookings prompted the search for a better tech solution
Despite the breathtaking guest-facing experience, the situation for The Beautique Hotels on the backend was not so pretty.
Due to an inferior channel management solution, the group was encountering frequent synchronisation problems between its PMS, channel manager, and OTA connections. This caused data errors and overbookings.
“These issues negatively impacted our relationships with both partners and guests,” mentioned João. “It ultimately prevented us from focusing on our strategic goals and resulted in missed opportunities.”
To rectify these challenges, the team went looking for a best-in-class solution and found that SiteMinder’s platform was perfectly suited to their needs.
Easier management, more revenue, less work
What if you could boost your hotel’s efficiency and revenue while also reducing your workload? Our smart hotel platform helps you do exactly that.
A night and day change in fortunes
SiteMinder became one of The Beautiques priority investments and the decision to adopt the award-winning platform quickly paid off.
“SiteMinder gives us significantly improved peace of mind,” said João.
Not only has SiteMinder ironed out the integration kinks previously faced, it has opened up a new world of opportunity for the group.
“The ability to connect to a much wider range of channels has provided us with more strategic options and allowed us to successfully pursue leads and partnerships that would have been out of reach with our former system,” he continued.
“Our top priority was automation – so we could be free to pursue new and creative ambitions. We are now in this position thanks to SiteMinder and other strategic investments.”
Improved sales efficiency and smooth enablement
Because SiteMinder possesses an unrivalled ecosystem of partners and integrations, The Beautique Hotels has been able to target specific markets and implement new approaches to sales and marketing – ensuring that the business can grow and flourish.
“The fact that SiteMinder is more efficient to perform actions has also indirectly boosted sales,” added João.
“The increased speed and simplicity of making updates on the platform has allowed us to react more quickly and manage our listings more effectively.”
All of this backed by a support team that is available and ready to help with queries and tasks at all times, so hotels never miss a beat.
“The promised deadlines have always been met,” said João. “Often the response time has been quicker than expected. I’ve also contacted support via phone during more urgent times and the process was smooth and easy to handle.”
So, what does the experience mean when it comes to advising other hoteliers about solutions that are currently available on the market?
“I have yet to find a solution that offers a better price-to-quality ration than SiteMinder,” affirmed João.
“My decision to choose SiteMinder was based on trust in the product and the awareness that it has maintained its dominant position in the market. This reliability kept it top of mind as a preferred option.”
Thank you João for your amazing feedback. We wish The Beautique Hotels and all its guests the very best in the future!