Brian Hicks, a distinguished hospitality chief with greater than 30 years of worldwide expertise, has been appointed as the brand new President and CEO of the Hospitality Gross sales and Advertising Affiliation Worldwide (HSMAI). Hicks, recognized for his modern management throughout vital resort manufacturers, assumes this function at a vital time as HSMAI expands its world presence and impression on the hospitality business’s industrial disciplines.
His intensive background in operations, industrial technique, and income administration is anticipated to advance HSMAI’s dedication to the business’s gross sales, advertising and marketing, and income administration sectors. Hicks’ world publicity, having labored in a number of areas and at board and advisory ranges with HSMAI within the Americas and Europe, is seen as a major asset for the group’s worldwide progress.
Beginning his profession with a level in Lodge & Restaurant Administration, Hicks has held a number of management roles throughout The Ritz Carlton, IHG Accommodations and Resorts, and Starwood Capital, contributing considerably to their progress and success. His key initiatives, together with establishing the primary in-market income heart for managed motels in New York Metropolis, have made him a forward-thinking strategist within the area. As HSMAI’s new chief, Hicks is dedicated to persevering with the mission of supporting members and making a long-lasting impression on their careers.