Specialist lodge working firm, Resident Motels, introduced it has signed a franchise settlement with Marriott Worldwide to transform its 4 Sleeperz Motels to the 4 Factors Flex by Sheraton model. Following the acquisition of a majority stake in Sleeperz Motels by Mactaggart Household & Companions, the portfolio has been operated by Resident Motels (additionally majority owned by the identical household workplace) since November 2022.
The Sleeperz Motels portfolio presently options over 4 hundred rooms throughout the 4 properties in Cardiff, Dundee, Edinburgh and Newcastle upon Tyne. The portfolio of midscale motels is purposely positioned within the epicentre of their cities and near mainline rail stations.
Resident Motels’ CEO, David Orr mentioned: “The acquisition of Sleeperz was made strategically, permitting us to diversify into the mid-scale section and optimise our talent in working metropolis centre motels thereby growing our enchantment to actual property house owners as a specialist operator.
“Having reviewed the portfolio, the launch of Marriott’s new midscale model proved well timed, and we’re carefully aligned with Marriott Worldwide on establishing an working platform from which we are able to develop this progressive, conversion-friendly model, which is backed by industry-leading distribution.”
“This settlement underscores our talents as specialist metropolis centre lodge operators. The enchantment of this new relationship was additionally for the potential it has for speedy growth throughout the UK, which is in keeping with our plan for development.”
“At Resident Motels we consider that repute is crucial KPI, and we’re deeply dedicated to sustaining market-leading repute scores, throughout the segments the place we function.”
“We goal to carry this experience into the mid-scale market, driving superior returns for our traders by delivering a differentiated and high-quality expertise.”
The motels are as a result of full the rebrand in 2025 and can bear a collection of renovations funded by the Sleeperz Motels’ principal traders.
William Laxton, CEO, Mactaggart Household & Companions, added: “Now we have at all times seen nice potential on this portfolio and are assured that the mixture of the 4 Factors Flex by Sheraton model and the confirmed operational experience of David and his staff at Resident Motels will drive distinctive returns. Our strategic transfer into midscale is in recognition of a balanced threat technique deploying our specialist working firm masking the market segments with the perfect return potential.”
Kate Wallin, Senior Director, Growth, United Kingdom & Eire, Marriott Worldwide commented: “We proceed to see vital curiosity from builders and traders in conversion tasks, as they give the impression of being to leverage efficiencies and achieve entry to our well-established loyalty, distribution, gross sales and advertising platforms and world buyer base. That is an thrilling deal that highlights the expansion we’re seeing within the midscale section throughout the UK, and we stay up for working with Resident Motels whose functionality and repute as operators is confirmed.”