COLUMBUS, Ohio—Purple Roof shared a blueprint for continued development at its model convention for greater than 1,000 franchisees, group members, and companions. Purple Roof President Zack Gharib laid out a concrete path ahead to raise the model. In his deal with to the Purple Roof franchise neighborhood, Gharib advised convention attendees, “We’re an iconic American model, and we live the American dream.”
He outlined a plan for the corporate to drive development and speed up demand, together with:
- A brand new prototype for Purple Roof lodges, prioritizing new-build properties and high-demand merchandise throughout the nation and in new places—designed to drive economies and efficiencies for franchisees.
- New partnerships and packages to offer franchisees and the model entry to higher information and analytics to enhance the visitor expertise, operations, and income.
- A renewed dedication to a deeper firm tradition and consistency to drive efficiency.
In his deal with, Gharib mentioned, “We’ll elevate this model, this firm, and our enterprise. We’ll do this with a greater and extra constant expertise for our visitors.”
New Prototype
Gharib referred to as the brand new Purple Roof prototype “a visual dedication to the elevated visitor expertise.” The brand new-build prototype is designed as an 80-room, three- or four-story property with inside corridors that’s scalable. It has a contemporary foyer and new facilities for visitors. The brand new design has a decrease price to develop.
This new prototype joins the just lately up to date new-build prototype for Purple Roof’s extended-stay model, HomeTowne Studios by Purple Roo, and dual-branded Purple Roof and HomeTowne Studios lodges, that are rising in reputation with builders and visitors. “The brand new Purple Roof prototype is a great funding for any franchisee trying to develop their portfolio. It’s cost-effective and operationally environment friendly. And most significantly, it’s designed to fulfill our visitors,” Gharib mentioned.
New Partnerships
Convention attendees realized a couple of set of latest packages with companions to enhance communication with visitors, present the corporate with insights, and use synthetic intelligence to research information and patterns that can assist franchisees ship a greater visitor expertise.
One among these new partnerships is with Sojern, a visitor expertise platform. Sojern will present Purple Roof with traveler insights and the power to speak with visitors on the proper moments. The partnership will assist the corporate and franchisees enhance each development and profitability.
The corporate additionally celebrated the combination of the HotelKey property administration system and outlined new functions for HotelKey in different features of the enterprise, beginning with PaymentKey. PaymentKey streamlines transactions and operations, permitting lodge operators to enhance enterprise outcomes.
New Management Additions
Gharib launched a newly appointed chief monetary officer, Tara Henderson. She is a veteran of america Navy and an govt with greater than 20 years’ expertise in finance, operations, and logistics with massive organizations.
Gharib additionally launched new Basic Counsel Gerrod Bede. Bede is an lawyer proficient in advanced franchise and enterprise regulation. He held the same function with an organization that manages a number of franchise portfolios.
Give attention to Tradition and Consistency
Gharib emphasised his dedication to additional elevating the corporate’s tradition, for all stakeholders. “We’ve got cultivated a powerful tradition that can elevate our model from the within out. We’re instilling habits rooted in private development, accountability, mutual respect, and equity,” Gharib mentioned. He added that he desires everybody within the group—homeowners, operators, lodge workers, and model group members—to thrive. “If our individuals are thriving, we are going to ship elevated, extra constant experiences for our visitors.”
In his remarks, Gharib underscored the work Purple Roof is doing to construct a enterprise for lodge homeowners and operators. He urged all attendees to implement the plans and learnings from the convention to deepen their funding and broaden engagement to drive model consistency.