NEWTON, Massachusetts—Sonesta Worldwide Accommodations Company introduced the appointment of Christopher Trick as chief advertising and marketing and efficiency officer. On this new position, he’ll lead the corporate’s better advertising and marketing and revenue-focused efforts.
“We congratulate Christopher Trick on his new position as chief advertising and marketing and efficiency officer, a key place that marks an thrilling new chapter for Sonesta,” mentioned John Murray, CEO of Sonesta. “Chris is thought industry-wide for his energetic and enthusiastic management, collaborative spirit, and data-driven but inventive strategy. We’re assured that on this new place on our management workforce, he’ll proceed to efficiently execute his strategic and aggressive imaginative and prescient for the corporate, additional amplifying Sonesta’s presence via progressive advertising and marketing options.”
Trick assumes this new position after 4 years as Sonesta SVP and chief advertising and marketing officer, managing model advertising and marketing and media (B2C & B2B), e-commerce, product growth, public relations, subject advertising and marketing, distribution, and channel administration companies. For greater than 20 years, he has helped hospitality corporations develop their enterprise footprints. He has experience in buyer expertise, acquisition and retention, shopper engagement, model technique, and hospitality advertising and marketing. Underneath his management, earlier this 12 months Sonesta relaunched its web site as a single storefront for all 13 manufacturers and rolled out the Sonesta Journey Cross program throughout the Pink Lion legacy manufacturers in March.
Previous to becoming a member of Sonesta, Trick labored in numerous roles together with advertising and marketing, manufacturers, gross sales, distribution, income administration, and loyalty at Pink Lion Accommodations Company, Realogy, Marriott Worldwide, Wyndham Lodge Group, La Quinta, and IHG.