Invergarry Lodge is a multi award-winning lodging and one of many final historic inns within the Scottish Highlands.
Impartial and household owned, the resort is steeped in character and is the proper location for these seeking to discover the Scottish Highlands or just take a quiet getaway.
On prime of the extremely comfy rooms, there’s additionally the brasserie and bar serving rustic highland meals and hearty vibes.
We lately spoke to the proprietor, Nigel Robson, about his journey and the way SiteMinder’s platform has helped the property optimise the enterprise.
A brand new enterprise with sturdy foundations
Nigel got here to the operation of Invergarry Lodge with no prior resort administration expertise, however that’s to not say he was unprepared.
“I truly used to work within the motor commerce for Michelin Tyres and had an thrilling profession within the motor trade travelling a lot of Europe,” he defined.
“Someday I made a decision I needed to do one thing for myself and appeared for my very own enterprise to purchase. I occurred to be driving by the Invergarry Lodge and seen it on the market. I had no expertise within the resort trade, nevertheless I knew all about buying, nice customer support, working groups of individuals and as a part of my job stayed in lots of inns.”
It solely took a couple of days for Nigel to take the leap and begin dwelling his dream. Now, the property is aided by SiteMinder’s platform to streamline on-line bookings, buyer communication, promotions, web site design, and extra.
“It’s straightforward to make use of and when you’re arrange, it’s a one-stop store,” Nigel mentioned.
Streamline your resort’s operations with a single platform
SiteMinder’s good know-how offers you a single interface with which to regulate what you are promoting technique and income.
Easy options that ship highly effective outcomes
Invergarry Lodge is utilizing SiteMinder to assist the administration of all of the essential facets of working a resort.
This features a channel supervisor to automate room gross sales on third-party reserving websites, a direct reserving function to maximise direct reservations and revenue, and a web site builder to create a fantastic, optimised web site for the model.
As well as, the property is utilising SiteMinder’s Insights function. Insights give hoteliers very important native market information in real-time, making it straightforward to regulate pricing methods shortly to maximise income.
Final however not least, Invergarry Lodge has been utilizing the Visitor Engagement function to enhance buyer relationships and communication.
Taking visitor interplay to a brand new stage
Nigel was eager about including Visitor Engagement to the combination for a selected purpose.
“I used to be searching for a extra proactive method to managing and speaking with friends,” he mentioned.
Visitor Engagement is the proper answer for this, because it helps to automate and personalise visitor communications in addition to creating extra alternatives to upsell and enhance income.
On prime of this, it might save quite a lot of time and problem for each visitor and host, in line with Nigel
“It positively saves time on visitor check-in and it’s additionally nice for creating in-room directories with the QR code. We’ve been notably impressed by these two options as a result of it makes it simpler for us and the friends discover it handy too.”
Everybody is aware of how necessary it’s to get rid of pointless visitor friction and improve their expertise. SiteMinder’s Visitor Engagement let’s hoteliers talk and have interaction with friends like true professionals, boosting income and repute within the course of.
Thanks, Nigel, on your suggestions and we want you the very best of luck sooner or later at Invergarry Lodge.