GHENT, Belgium—Lighthouse introduced the discharge of Channel Supervisor, an AI-powered answer that impacts pricing, promotion, and distribution for impartial motels. Constructing on the current acquisition and integration of Stardekk into the Lighthouse platform, this announcement updates channel administration for impartial motels by addressing the long-standing limitations of static pricing, promotion, and distribution applied sciences.
Impartial resort house owners, basic managers, and gross sales leaders have historically relied on separate pricing, promotional, and channel administration instruments that require handbook monitoring. These legacy processes and instruments aren’t geared up to cope with the altering wants of impartial hoteliers.
By integrating pricing, promotion, and distribution capabilities in a single platform, impartial hoteliers can save time, make pricing choices, and automate the method of sending costs and promotional applications to OTAs and different channels.
The Lighthouse platform for impartial motels consists of:
- Pricing and promotion: AI-driven price suggestions and promotional methods are automated primarily based on real-time market demand and present occupancy by way of Lighthouse Pricing Supervisor.
- Automated parity administration: Price parity throughout distribution channels is routinely monitored.
- Clever distribution: Pricing, promotions, availability, and channel restrictions are routinely pushed to channels in real-time with Lighthouse Channel Supervisor.
- Knowledge and instruments: Impartial motels can leverage the identical knowledge that’s utilized by bigger chains. Lighthouse powers options for over 65,000 motels globally.
- Customer support: Impartial motels can entry native help groups.
- Connectivity: Lighthouse Channel Supervisor connects with over 200 OTAs and greater than 50 PMS programs.
“We’re devoted to redefining what’s doable in hospitality know-how,” mentioned Sean Fitzpatrick, CEO at Lighthouse. “Lighthouse is the next-generation industrial platform constructed to empower impartial hoteliers with the options they should develop their topline income, to allow them to proceed to put money into delivering unforgettable visitor experiences.”