On the lookout for extra user-friendly know-how and higher assist, Africa’s CityBlue Motels discovered STAAH. The remainder is historical past.
CityBlue is a borderless, branded group of business-centric lodges in Jap and Southern Africa’s main cities, supported by a world-class digital infrastructure.
As an African-born enterprise which was based in 2013 with immense ardour, the ambition of this decade is to consolidate CityBlue as Africa’s fastest-growing native resort chain.
Whereas centered on enterprise clientele, CityBlue’s present lodges are additionally conference-and-leisure-friendly, positioned in three African port cities, two main inside capitals and one secondary metropolis off the coast of Kenya.
Background
For giant lodges and teams particularly, effectivity stays a continuing hurdle to leap. Pointless time spent on guide work, gradual information entry and error-prone admin duties isn’t solely annoying, however detrimental to income efficiency. Within the case of CityBlue Motels, on-line distribution was manually managed. To assist its ambitions of powering into a number one African group of lodges, automation utilizing trendy resort know-how was not a want. It was a should.
STAAH was a recreation changer
Since implementing STAAH, CityBlue’s operations have undergone a exceptional transformation. The improved options of STAAH channel supervisor have streamlined charge and stock administration processes by means of a secure and real-time connection to quite a lot of on-line channels to replace stock and charges.
STAAH’s unified platform additionally allowed charges and stock to be managed from a single dashboard for all properties. This has not simply saved numerous hours however has additionally decreased the chance of errors and overbookings, offering a seamless reserving expertise for visitors.
It’s this energy and efficiency that melts away the complications of hoteliers throughout the globe and makes STAAH one of many trade’s main resort platform. By saving time and simplifying the workload on the backend, CityBlue is ready to focus extra consideration on their visitors and look extra carefully at how they develop income – the actual issues the group ought to be interested by.
All good choices are centred on information. A key ask from CityBlue when on the lookout for the best know-how platform was quick access analytics and insights to tell their income and advertising technique and STAAH didn’t disappoint. STAAH’s platform’s strong reporting instruments allow CityBlue’s group to trace efficiency metrics in real-time and optimise income administration methods accordingly. The group additionally makes use of STAAH RateSTalk to monitor competitor charges and guarantee their pricing is holistic and aggressive.
With enterprise being a key phase, STAAH GDS has been important to boost CityBlue’s world attain through journey brokers and company journey planners. Managed like every other on-line journey brokers (OTA) by means of the central dashboard, STAAH GDS has opened CityBlue’s participation in TMC and Consortia programme with private steerage from the STAAH group to wade by means of the distinctive complexities of this channel.
Understanding the significance of on-line opinions, STAAH ReviewMinder was one other add-on product CityBlue Motels invested in to maximise the potential of visitor opinions to drive acquisition and a constructive on-line fame.
One platform making all of the distinction
The STAAH platform has been designed to fulfill the precise objectives of hoteliers, which is why lodges and teams and CityBlue usually see instant outcomes in terms of boosting income and seeing a holistic enchancment to operations.
The CityBlue group has been impressed with the constructive impression made by STAAH. Its easy consumer interface has meant fast and huge adoption of this know-how by means of the group, positively impacting operations. The effort and time saved, mixed with the elevated accuracy and connectivity, haven’t solely improved their backside line however have additionally allowed our employees to give attention to delivering distinctive visitor experiences.
What additionally units STAAH aside of the remaining is its buyer assist. While you be a part of the STAAH community, you come on board not as a buyer, however as a companion and may be assured {that a} devoted group will assist you shortly when required and proactively attain out to harness the ability of their platform and maximise its advantages.
CityBlue Motels and STAAH: A six-year journey into excellence was final modified: July 2nd, 2024 by