Mitsubishi reviews that its automobile gross sales in the USA throughout the second quarter of 2024 amounted to 22,727 (down 8% year-over-year). Nevertheless, the primary half of the 12 months was constructive at 51,130 (up 12.3% year-over-year).
Sadly for Mitsubishi, gross sales of its sole plug-in hybrid mode, the Outlander PHEV, additionally weakened in Q2. The corporate bought 1,374 Outlander PHEVs, 15% lower than a 12 months in the past however nonetheless sufficient for six% of the model’s whole quantity.
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Mitsubishi doesn’t supply all-electric automobiles but
Mitsubishi at present presents just one plug-in hybrid mannequin—the Outlander PHEV—however within the subsequent couple of years, it intends to introduce some all-electric fashions as effectively. The corporate’s first all-electric mannequin was the i (or i-MiEV), though it was a decade in the past.
Contemplating the fierce competitors available in the market, the Mitsubishi Outlander PHEV has little room for enchancment. The Japanese producer must introduce new fashions, particularly all-electric ones if it needs to get on the electrification prepare.
Mitsubishi plug-in automotive gross sales in Q2’2024 (YOY change):
- Mitsubishi Outlander PHEV: 1,374 (down 15%) and 6% share
Mitsubishi Outlander PHEV gross sales reached 2,896 throughout the first half of the 12 months. That could be a 10% decline in comparison with H1 2023, however not a nasty stage traditionally.
Mitsubishi plug-in automotive gross sales in Q1-Q2’2024 (YOY change):
- Mitsubishi Outlander PHEV: 2,896 (down 10%) and 5.7% share
For reference, in 2023, Mitsubishi Outlander PHEV gross sales within the U.S. amounted to six,681 (up 241% year-over-year), a brand new mannequin file.
The present model of the Mitsubishi Outlander PHEV has a 20-kilowatt-hour battery and an EPA all-electric vary of 38 miles (420 miles whole). Its worth at present begins at $40,345 plus a vacation spot/dealing with cost of $1,445 ($1,570 in Alaska/Hawaii), in comparison with $28,395 for the common Outlander (ICE).
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Mitsubishi intends to introduce new plug-in fashions sooner or later. We have now already heard a couple of potential all-electric pickup co-developed with Nissan. The corporate additionally introduced the Momentum 2030 marketing strategy, which incorporates new all-electric and plug-in hybrid fashions.
There are not any particulars but, and the brand new fashions are in all probability nonetheless just a few years away. Nevertheless, we hope that Mitsubishi will lastly launch new EVs.